Coke's Got Many Digital Pushes, but One Goal: Brand Experience

29/08/2007 Coca-Cola Co.’s new chief marketing officer, Joe Tripodi, will have a new global interactive chief to turn to when he starts. While her title is new, Carol Kruse knows her way around the beverage giant, having managed Coke’s online advertising, customer-relationship marketing, and online and gaming marketing over the past six years. Ms. Kruse [...]

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